The magazine publisher I’ve decided to study was NatMags (National Magazine Company). The National Magazine Company has been going for over 100 years now and is one of the UK’s leading media companies with over 20 brand platforms which reach more than 20 million adults every year. NatMag targets women as their audience with “1 in every 2 ABC1 women reading NatMag magazine, over 14 million readers, 8 million monthly unique browsers and 46 million page impressions.”
The NatMag portfolio includes world famous brands, such as:
· -Cosmopolitan
· -Men’s Health
· -Good Housekeeping
· -Bazaar
· -Esquire
All of which can be reached via multi-platforms including print, online, mobile and social media.
NatMag– Rodale was formed in 2004 and publishes three market leading magazines and four websites in the UK. NatMag- Rodale is an equally joint venture between The National Magazine Company and Rodale International in the US; which is a global leader in health and wellness. For example, they publish Men’s Health, Runner’s World, Prevention, Women’s Health, Bicycling, Backpacker and Organic Gardening.
COMAG is a UK marketing and distribution company which was formed in 1977. It is jointly owned by The National Magazine Company and Conde Nast Publications. COMAG is the largest and most influential third party magazine distributor, which represents high profile marketing titles and global brands, as well as niche market magazines and specialist publications.
To top off NatMags success, they have also gone green. With the help of facilities, production departments, IT departments, and a staff network of 40 green monitors, the NatMag going green has made great progress. The National Magazine Company is now in the top 25 of the Sunday Times Green List 2010, has received a Diamond award in the Green500 awards, a gold Green Apple award in 2009/10, and a silver award in the Association of Circulation Executives 2010.
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